Two Great Books for Driving Today’s Marketing Strategy
I am currently in the middle of two fantastic marketing books (one an audio book for my commute and the other a printed book for home). They often seem contradictory – but both have my mind racing...
View ArticleJack Trout Challenges "The Long Tail" Author Chris Anderson
I’ve long since finished reading both Marketing Warfare and The Long Tail and had plenty of time to reflect on both books. I’ve even reached out to both Jack Trout and Al Reis (the authors of...
View ArticleMalcolm Gladwell’s Outliers: The Source Code for Individual Success
Malcolm Gladwell’s latest book, Outliers, attempts to reverse engineer the world’s most successful people. He dispels the popular notion that successful people are simply more gifted than the rest of...
View Article10,000 Hours of Go To Market Experience: Who Will Get There First?
Malcom Gladwell’s Outliers has come up in most of my meetings with entrepreneurs and VCs over the last few days. The big question we ponder is “how does Gladwell’s 10,000 hour theory relate to...
View ArticleNew Book on Startup Marketing
I recently worked with Hyperink to publish a collection of the most enduring articles from my blog. We carefully curated and compiled the articles that will remain relevant to startups into the future....
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